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The Challenge


The challenge is coming up with a strong First Moment of Truth, low cost, simple, yet disruptive and innovative product display that will generate engagement in order to: increase out of the isle sales, drive closure, and capitalize on impulse purchases. These designs are to be similar, yet more eye catching than those implemented in the Canadian market.


Our Solution

When thinking about the Ziploc  brand, we realized that the bag itself is the brand’s most recognizable asset, aside from proprietary eponym . These are factors that must be used in our favor. Another factor considered was to limit the need for human interaction for replenishing, in order to maintain optimal presence and positioning of the product at all times.


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